Meta ads (Facebook and Instagram)
Many people who need a plaintiff lawyer never search for one. They scroll. Meta ads reach them where they already are, in English and Spanish, with ads built around a real attorney and a clear next step.
Since 2025Meta limits health-related data for some advertisers. Injury words in event names can switch off optimization, so we use neutral names.
What we do
- Campaigns organized by practice, case type, language and market
- Attorney-led video and static ads, with every claim reviewed before launch
- Lead forms and landing pages tested against each other on cost per signed case
- Conversions API set up through your CRM, with neutral event names and no case details
- Weekly creative review: winners kept, fatigued ads replaced
- Signed-case stages sent back to Meta so delivery favors people who become clients
What we report
- Cost per lead by audience and ad
- Contact rate for Meta leads, which differs from search leads
- Cost per signed case by campaign
Definitions are on How we measure.
What we need from you
- Admin access to your Business Manager and ad account, or we create them in your firm’s name
- An attorney willing to appear on camera, or approval for non-attorney spokespeople with disclosure
- Monthly signed-case data
What we won’t do
- Use dramatizations without the disclosures attorney-advertising rules require
- Send injury details or case notes to Meta
- Run testimonials or results without documentation and written permission
Included inFoundation (as your one channel), Growth, Scale and Enterprise.
See pricing
Works with
- Landing pages and websitesFast pages built for one practice and one market, with the phone number first and nothing in the way.
- Intake and speed to leadAutomatic follow-up within a minute, call routing, Spanish coverage and a weekly review of what intake missed.
- Attribution and reportingOne scorecard with fixed definitions, built from your case system, with cost per signed case on the first line.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.