Guides
Practical guides for managing partners and intake leads at plaintiff firms. Each one answers a question we hear on calls, with sources where a number appears.
New here?Start with cost per signed case. Most of the other guides build on it.
- Cost per signed case: how to calculate it, and why cost per lead misleadsThe one number that connects ad spend to new clients, how to count it correctly, and the mistakes that make it meaningless.
- Speed to lead for law firms: what to measure and how to fix itHow quickly a person reaches a new inquiry decides more signed cases than most ad changes. How to measure it this week, and what to fix first.
- 13 questions to ask before you hire a law firm marketing agencyWhat to ask about ownership, fees, reporting, intake and compliance, what good answers sound like, and the red flags that should end the conversation.
- Owned demand vs bought leads: how plaintiff firms should compare themBuying leads and running your own ads both have a place. How to compare them fairly on cost per signed case, and the rules to check first.
Tools
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.