Pricing
Flat monthly fees, set by scope and by how much your firm spends on ads each month. Ad spend is paid by you, directly to Google, Meta and other platforms. We never mark up media.
| Tier | Monthly fee | Ad-spend band | Includes |
|---|---|---|---|
| FoundationFirms entering one paid channel in one market | $3,500a month and up$3,000 setup | Up to $15,000 a month in ad spend |
|
| GrowthFirms scaling across channels | $7,500a month and up$5,000 setup | $15,000 to $75,000 a month in ad spend |
|
| ScaleMulti-market or multi-practice firms | $15,000a month and upSetup quoted with scope | $75,000 to $250,000 a month in ad spend |
|
| EnterpriseMulti-office firms and management services organizations | $25,000a month and up, custom scopeQuoted with scope | Over $250,000 a month in ad spend |
|
Terms, in plain words
- Term
- 90 days to start, then month to month.
- Ownership
- Your firm owns every ad account, pixel, domain, landing page, call-tracking number and creative file from day one.
- Ad spend
- Paid by you directly to each platform. Never routed through us, never marked up.
- Fee basis
- Scope and ad-spend band. Never a share of fees, a price per signed case, or a percentage of settlements.
- Exclusivity
- Included at Scale, by practice and metro. At other tiers we tell you before taking a firm in your practice and metro.
- Leaving
- You keep everything. We hand over documentation of every campaign, page and automation we built.
Pricing questions
Why not charge per lead or per signed case?
A fee per signed case, or a share of legal fees, can amount to fee-sharing with a non-lawyer under ABA Model Rule 5.4, and paying for referrals in California workers’ comp is barred by Labor Code §3215. A flat fee also keeps our incentives clean: we have no reason to inflate lead counts.
Why not a percentage of ad spend?
It rewards spending more, not spending well. Our fee is set by scope and spend band, so moving budget from a weak campaign to a strong one never changes what you pay us.
Is ad spend included?
No. You pay Google, Meta and other platforms directly, on your own card or invoice. We never mark up media.
What does setup cover?
Tracking and source capture, account structure, the first landing pages, intake follow-up automation, the scorecard and the first round of creative.
Is there a minimum ad budget?
Yes, and it depends on practice and market. Below a certain spend, results become unlikely and we’d rather tell you than take the fee. We’ll give you the number on the first call.
Not sure which tier fits?
Start with a free public audit. We’ll look at your site, your ads and your search presence, and tell you what we’d fix first.