Creative and video
The ads that sign cases usually feature a real attorney explaining one thing clearly. We script from the questions your intake team hears, film efficiently, caption everything, and review every claim before it runs.
ReviewEach ad is checked for the named attorney and office where required, no guarantees, and documented testimonials only.
What we do
- Scripts for each practice and case type, written from real intake questions
- Teleprompter-based filming days at your office, or remote recording kits
- English and Spanish versions, with native-speaker review of every Spanish line
- Burned-in captions and vertical, square and horizontal cuts
- A creative library recording each ad’s brief, approval, spend and cost per signed case
- 3 to 5 new concepts per month at Growth tier and above
What we report
- Cost per lead and per signed case by ad concept
- Share of ads approved on first review
- Creative fatigue: when an ad’s cost per lead starts rising
Definitions are on How we measure.
What we need from you
- Attorney availability for filming
- Approval of every script by the responsible attorney
- Written releases for anyone who appears on camera
What we won’t do
- Use actors presented as real clients without disclosure
- Imply guaranteed outcomes or quote past results without documentation
- Translate Spanish ads by machine without native review
Included inGrowth and above. Video production days start at Scale.
See pricing
Works with
- Google Search and Local Services AdsSearch campaigns and Local Services Ads for the cases your firm takes, in the markets you serve.
- Meta ads (Facebook and Instagram)Facebook and Instagram campaigns that reach injured workers and accident victims before they search.
- Landing pages and websitesFast pages built for one practice and one market, with the phone number first and nothing in the way.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.