What did your last signed case cost?
Advertise Naked builds and runs client acquisition for plaintiff law firms: the ads, the landing pages, the intake follow-up and the tracking that connects them. Every month we report one number first: ad spend divided by signed cases.
The numbers above are an example. Type in yours. If you can’t fill in the second box, that’s the first thing we fix.
What “naked” means here
Most agencies keep something back: the ad account, the real spend, the way out of the contract. We put all of it in writing.
- You own every account.
- Ad accounts, pixels, domains, landing pages, call-tracking numbers and creative files are set up in your firm’s name. You pay Google and Meta directly. If you leave, there is nothing to hand back.
- Spend and fee are never blended.
- Media cost and our fee appear on separate lines. Cost per signed case is reported both ways: ad spend only, and with our fee included.
- Definitions are signed before we start.
- Lead, qualified lead, consultation, signed case: we agree in writing on what each word means at kickoff, so the numbers can’t drift later.
- Every number shows its source.
- Figures from your case system are labeled verified. Modeled figures are labeled estimated. The share of signed cases with a known source is reported next to both.
- The contract has an exit.
- A 90-day start, then month to month. No fees tied to signed cases, settlements or legal fees.
From click to signed retainer
Firms rarely lose cases in the ad. They lose them between the ad and the retainer. We work on every step and report a number at each one.
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Click
Google Search, Local Services Ads and Meta, in English and Spanish, aimed at the cases your firm takes.
Cost per leadby channel and campaign
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Inquiry
Landing pages built for one practice and one market, with the call button first and short forms.
Qualified lead rateagainst your written case criteria
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First contact
An automatic text and email within a minute, call routing, after-hours coverage and Spanish follow-up.
Speed to leadmedian minutes to a human
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Consultation
A weekly intake review with your team, with call scoring where callers have consented to recording.
Consultations heldas a share of contacted leads
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Signed retainer
Signed cases are sent back to Google and Meta, without case details, so the platforms optimize for cases instead of form fills.
Cost per signed casethe first line of every report
Plaintiff practices only
We work for firms that represent people, not insurers or employers. One audience means our ads, intake scripts and benchmarks all build on each other.
- Workers’ compensation Our largest practice runs under its own name, with its own playbooks and team.
- Employment Wage and hour, wrongful termination, retaliation and discrimination claims for workers.
- Personal injury Motor vehicle and premises cases, with Meta, Local Services Ads and fast intake.
- Lemon law Vehicle warranty claims under California’s Song-Beverly Act.
A note from the founder
I started Advertise Naked because the firms I worked with kept asking one question and getting the same non-answer: what did that case actually cost us?
Most marketing reports stop at leads. A lead is not a client. Whether a firm grows is decided after the form is filled in: how fast someone calls back, whether they speak Spanish, whether the intake team knows which cases the firm takes, and whether the signed retainer is ever connected back to the ad that produced it.
So that’s what we build and run. You work with me directly, your accounts stay in your name, and every month you get one number before anything else.
Spencer MoellerFounder, Advertise Naked
Prices are published
Flat monthly fees, set by scope and ad-spend band. Your ad spend goes directly to Google and Meta, never through us.
- FoundationUp to $15,000 a month in ad spend$3,500per month and up, plus $3,000 setup
- Growth$15,000 to $75,000 a month in ad spend$7,500per month and up, plus $5,000 setup
- Scale$75,000 to $250,000 a month in ad spend$15,000per month and up
- EnterpriseOver $250,000 a month in ad spendCustomfrom $25,000 per month
Questions managing partners ask
Do you guarantee a number of cases?
No. Case volume depends on your market, your intake and your case criteria as much as on ads. Anyone who guarantees case counts is guessing about all three. We commit in writing to the work, the reporting and the terms.
Who owns the ad accounts and the website?
Your firm, from the first day. Ad accounts, pixels, domains, landing pages, call-tracking numbers and creative files are set up in your name, and you pay ad platforms directly. If you leave, there is nothing to hand back.
How long is the contract?
90 days to start, because it takes that long to get tracking, intake follow-up and campaigns to a point where the numbers mean something. After that, month to month.
Will you work with a competitor in my market?
At the Scale tier we offer exclusivity by practice and metro. At other tiers, we tell you before we take on a firm in the same practice and metro, and you can decide whether to continue.
Do you run Spanish-language campaigns?
Yes. Spanish ads and pages are written for the market and reviewed by a native speaker. If your intake team can’t answer in Spanish, we’ll say so before spending on Spanish ads.
How do you keep ads within attorney-advertising rules?
Every ad gets a written review before launch: the responsible attorney and office named where your state requires it, no guarantees, no testimonials or awards without documentation, and dramatizations disclosed. Your counsel has final approval.
What do you need from us?
Access to your ad accounts (or approval to open them in your name), your case criteria, your intake process, and outcome data from your CRM or case system each month. Without outcome data we can report leads, but not cost per signed case.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.