Google Search and Local Services Ads
People who search for a lawyer are asking for help now. We build Google Search and Local Services Ads around the case types your firm accepts, the markets it serves and the hours your intake team can answer.
Local Services AdsGoogle charges per lead and lets you dispute leads that don’t fit. We file the disputes.
What we do
- Account structure by practice, case type and market, so spend can be read case by case
- Search terms reviewed every week; irrelevant and low-value queries excluded
- Local Services Ads profile setup, reviews strategy and lead disputes for calls that don’t fit
- Ad schedules matched to intake coverage, so you don’t pay for calls nobody answers
- Spanish-language campaigns where your intake team can answer in Spanish
- Signed cases uploaded back to Google Ads, so bidding learns from cases, not just form fills
What we report
- Cost per lead by campaign and market
- Share of leads that meet your case criteria
- Cost per signed case, ad spend only and with our fee
Definitions are on How we measure.
What we need from you
- Admin access to your Google Ads and Local Services Ads accounts, or we open them in your firm’s name
- Your written case criteria
- Monthly signed-case data from your CRM or case system
What we won’t do
- Bid on competitor firm names without your sign-off
- Run ads during hours nobody can answer, unless an answering service is in place
- Promise rankings, positions or case counts
Included inFoundation (as your one channel), Growth, Scale and Enterprise.
See pricing
Works with
- Landing pages and websitesFast pages built for one practice and one market, with the phone number first and nothing in the way.
- Intake and speed to leadAutomatic follow-up within a minute, call routing, Spanish coverage and a weekly review of what intake missed.
- Attribution and reportingOne scorecard with fixed definitions, built from your case system, with cost per signed case on the first line.
Start with your numbers
Book a 30-minute call. Bring last month’s ad spend and signed cases if you have them. If you don’t, that’s where we’ll start.